Gibril "Pupa G" Saine is a highly accomplished and dynamic professional with an unwavering passion for the music industry. Born in Sukuta, Gambia, in 1988, he developed a profound love for music and entertainment from a young age, inspired by the guidance of his family members who recognized his innate talent and determination to pursue a career in the music world.

Pupa G's journey began as a dedicated promoter, skillfully handling various aspects of event management, marketing, ticket sales, artist pairing, and venue selection for both intimate gatherings and large-scale concerts. His innate ability to connect with diverse audiences and artists propelled him forward, establishing his reputation as a visionary in the Gambian music scene.

In 2015, Pupa G ventured into entrepreneurship, founding his own event management company, Pupa G Promotions. The company swiftly rose to prominence, becoming a leading provider of live events in The Gambia. Under his guidance, Pupa G Promotions had a dedicated team of seven employees, all committed to elevating the music landscape in the country.

Through Pupa G Promotions, he collaborated with a diverse array of exceptionally talented artists, such as the captivating Lady Pama, the charismatic King Jally, the lyrical prowess of Dcee, the soulful sounds of Classic T, the spirited Chamlife, and the magnetic presence of Biggie Beng, among others.

"I want to show the world the incredible talent we have here in The Gambia. Music has the power to unite us all, and I'm honored to be a part of showcasing our culture through our artists."

Pupa G

Recognized for his remarkable achievements and strong industry acumen, in 2023, Pupa G's passion and talents found a natural home at Afrobeats Africa, where he merged his business with the company. Along with him came his dedicated and amazingly talented artists thrilled to now have more support for their career. 

Joining Afrobeats Africa Growing His Reach

Today, he holds the esteemed position of Vice President of Live Events, overseeing all live events in The Gambia and spearheading the expansion of Afrobeats Africa's live experiences throughout West Africa. Additionally, Pupa G works closely with Afrobeats Africa artists, nurturing their careers and ensuring they thrive in the ever-evolving music landscape.

I want to show the world the incredible talent we have here in The Gambia. Music has the power to unite us all, and I'm honored to be a part of showcasing our culture through our artists," shares Pupa G, a man of few words but of immense impact. Fluent in Wolof, he connects deeply with the local community and artists, ensuring their voices resonate far beyond their homeland.

An Advocate of Artist Rights

Beyond his role as a promoter, Pupa G is a compassionate advocate for the well-being and rights of artists. He actively works towards improving the music ecosystem in The Gambia, championing fair compensation, copyright protection, and access to quality resources for artists. He is known for his keen eye in identifying exceptional talent and nurturing aspiring musicians, helping them reach their full potential.

Pupa G's vision extends beyond the borders of The Gambia. He envisions a future where Gambian music takes center stage on the global platform, representing the cultural richness and diversity of the nation. With his indomitable spirit and a genuine love for music, he continues to be a driving force in the journey towards realizing this dream.

Pupa G's trailblazing accomplishments and dedication to promoting Gambian talent have left an indelible mark on the industry. His commitment to delivering extraordinary live experiences for fans and empowering artists to reach new audiences exemplifies his genuine love for the art and its impact on people's lives.

Highlighted Accomplishments:

• Founded Pupa G Promotions, a leading provider of live events in The Gambia.

• ollaborated with a diverse range of exceptionally talented artists, including Lady Pama, King Jally, Dcee, Classic T, Chamlife, Biggie Beng, and many others.

• Merged his business with Afrobeats Africa and assumed the role of Vice President of Live Events.

• Oversees all live events in The Gambia and drives the expansion of Afrobeats Africa's live experiences throughout West Africa.

• Works directly with Afrobeats Africa artists, supporting their career development and growth.

Dynamic Leadership in Live Events: Pupa G's Transformative Role at Afrobeats Africa 

Pupa G, in his capacity as Vice President of Live Events at Afrobeats Africa, provides visionary leadership across a spectrum of responsibilities. His role encompasses overseeing event management, strategic marketing, ticket sales, artist curation and partnerships, venue selection, live streaming implementation, artist management, impactful promotion, and the seamless orchestration of event production. A true game changer within the music promotion arena, Pupa G's expertise resonates throughout a dedicated team, culminating in exceptional live experiences that transcend boundaries.